•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers

•Sustainability Leadership – There is opportunity to be a thought-leader in the emerging conversation about the environmental and energy impact of the next generation data centers.  Cisco must begin to participate and tap into this as a new place for dialog.

•Target: Govt. officials and policymakers; energy, power and facilities influencers; industry organizations and Consortia; Systems Integrators and channel partners

•Simplified Messaging: To date Cisco messaging  has been focused on DC Virtualization and somewhat vague in terms of future direction and articulation of our vision for virtualization.  Cisco needs to continue to refine and simplify our messaging and then bring it to life by building a library of examples, anecdotes and real life scenarios (ie Cisco on Cisco).

•A Phased approach – Build upon the foundation established in FY08 and articulate Cisco’s larger vision and strategy in the data center and by extension Cisco’s success in identifying market and technology transitions.  Begin to show customer adoption, ecosystem definition, our proof-points of success, and the emphasis on the building of talent and expertise in our channel partners. First we must begin internally to make sure that internal spokespeople at all levels are on board and speaking with one voice.

•Use our Strengths – Because the next generation data center is being driven by the intersection of computing and communications infrastructure, we must emphasize our heritage in networking as well as the ecosystem of partners necessary to make this a reality.

•Target: partners and Strategic Alliances; channel partners; customers

•Establish Baseline: To establish a baseline on external perceptions PR/AR/IR will conduct informal audits of key influencers to gain understanding of current perceptions. This engagement will be conducted at the six month point to review any changes on perception.

•Target: Customers;  Financial analysts,  shareholders; large IT analyst firms and smaller niche data center experts; General IT/computing/channel press at business and technology publications

•Target details-

•AR:  IDC, Forrester, Gartner, Nemertes, Ovum/RHK, Burton (top 6)

•PR: In addition to Cisco Top 50 business and industry media, extend to new audiences and influencers in the areas of enterprise application development, green computing, organizational transformation, and data center focused blogs (top 5 include Data Center Links, Data Center Cental, Data Center Design, Data Center Knowledge, BladeWatch).

•Expanded Voice – We must build relationships beyond our traditional Cisco and networking experts to build credibility in this area. Reaching out to industry analysts, media, bloggers and influencers who have a more traditional data center background and educating and informing these audiences will be critical to our efforts.  We must build a bridge between the computing and networking experts to help them understand all aspects of this evolution.  Additionally, there is an opportunity to build more global relationships and expand our scope specifically in Europe.

•Target: Computing/data center/virtualization/IT infrastructure analysts at large IT analyst firms; Niche data center experts and consultants; General IT/computing/application press at business and technology pubs; data center bloggers